# Customer Acquisition Cost Calculator — Canada

> Calculate acquisition cost using a matched spending window and paying-customer cohort rather than divide by every new sign-up. CAD planning view; stated limitations apply.

Page: https://askcalculators.com/ca/cac/
Definition: https://askcalculators.com/ca/cac/definition.json
JSON Schema: https://askcalculators.com/ca/cac/schema.json
Version: 20.16.0
Maintained by: AskCalculators (software project; not a credentialed reviewer)
Qualified review: pending. Automated checks do not establish professional approval.
Page status: Live
Review status: Pending

## Use
Open the calculator page and enter values. Query-string parameters can restore and bookmark a calculation.
Example: https://askcalculators.com/ca/cac/?spend=30000&newCustomers=100&ltv=1200&monthlyGrossProfit=60

## Inputs
- spend: Fully scoped acquisition spending in the chosen cohort window; type=money; required; default=30000; min=0; max=1000000000000
- newCustomers: New paying customers attributed to that spending; type=number; required; default=100; min=1; max=100000000
- ltv: Comparable contribution LTV; type=money; required; default=1200; min=0; max=1000000000000
- monthlyGrossProfit: Monthly gross profit per new customer; type=money; required; default=60; min=0; max=1000000000000

## Outputs
- cac: Cost per acquired paying customer; format=currency; primary
- ltvCac: Contribution LTV / CAC; format=number
- payback: Simple gross-profit payback, months; format=number

## Formula
CAC = scoped acquisition spending ÷ attributable new paying customers.

Inputs are converted to canonical units before evaluating this stated formula.

## Rules
- Empty optional inputs are undefined, not zero.
- Hidden conditional inputs are ignored.
- Do not invent missing required inputs.

Notice: Illustrative defaults are not local quotes or verified legal rules. Dated reference components and user-entered assumptions are explicitly distinguished. Professional review is pending.