# List Price Markdown Calculator

> Find the list price needed to offer a planned markdown while preserving a target gross margin.

Page: https://askcalculators.com/calculator/list-price-markdown-calculator/
Definition: https://askcalculators.com/calculator/list-price-markdown-calculator/definition.json
JSON Schema: https://askcalculators.com/calculator/list-price-markdown-calculator/schema.json
Version: 1.0.0
Maintained by: AskCalculators (software project; not a credentialed reviewer)
Qualified review: pending. Automated checks do not establish professional approval.
Page status: Live
Review status: Pending

## Use
Open the calculator page and enter values. Query-string parameters can restore and bookmark a calculation.
Example: https://askcalculators.com/calculator/list-price-markdown-calculator/?cost=10&targetGrossMargin=75&markdownPercent=20

## Inputs
- cost: Product or service cost; type=money; required; default=10; min=0
- targetGrossMargin: Target gross margin; type=percent; required; default=75; min=-1000; max=99.999
- markdownPercent: Planned markdown from list price; type=percent; required; default=20; min=0; max=99.999

## Outputs
- requiredListPrice: Required list price; format=currency; primary
- sellingPriceAfterMarkdown: Selling price after markdown; format=currency
- markdownAmount: Markdown amount; format=currency
- grossProfit: Gross profit; format=currency
- markupOnCost: Markup on cost; format=percent

## Formula
selling price = cost ÷ (1 − margin); list price = selling price ÷ (1 − markdown)

## Rules
- Empty optional inputs are undefined, not zero.
- Hidden conditional inputs are ignored.
- Do not invent missing required inputs.