{
  "id": "selling-price-calculator",
  "version": "1.0.0",
  "name": "Selling Price Calculator",
  "shortName": "Selling Price",
  "description": "Calculate the marketplace selling price required for a target dollar profit, profit margin, or markup after fees and costs.",
  "category": "Finance",
  "categorySlug": "finance",
  "keywords": [
    "selling",
    "price",
    "calculator",
    "selling price calculator"
  ],
  "status": "live",
  "workStatus": "pending",
  "reviewStatus": "pending",
  "migrationStatus": "new",
  "engine": "native",
  "creator": null,
  "reviewer": null,
  "quality": {
    "availability": "live",
    "technicalReviewRecord": "/reviews/selling-price-calculator.json",
    "qualifiedReview": "pending",
    "qualifiedReviewer": null,
    "qualifiedReviewDate": null,
    "formulaVersion": "1.0.0",
    "referenceCoverage": "references-pending",
    "releaseTestScope": "Catalog and regression checks are not a professional formula audit; consult release evidence.",
    "historicalMetadataDate": "2026-09-01",
    "historicalMetadataNotice": "The imported date is not evidence of a completed human review."
  },
  "urls": {
    "page": "/calculator/selling-price-calculator/",
    "definition": "/calculator/selling-price-calculator/definition.json",
    "schema": "/calculator/selling-price-calculator/schema.json",
    "llms": "/calculator/selling-price-calculator/llms.txt",
    "legacyDefinition": "/calculator/selling-price-calculator.json"
  },
  "queryExample": "https://askcalculators.com/calculator/selling-price-calculator/?itemCost=40&otherVariableCosts=10&fixedMarketplaceFee=0.3&percentMarketplaceFee=13.25&targetType=margin&targetValue=20",
  "queryParameters": {
    "itemCost": {
      "label": "Item cost",
      "type": "money",
      "required": true,
      "default": 40
    },
    "otherVariableCosts": {
      "label": "Shipping and other per-sale costs",
      "type": "money",
      "required": true,
      "default": 10
    },
    "fixedMarketplaceFee": {
      "label": "Fixed marketplace fee",
      "type": "money",
      "required": true,
      "default": 0.3
    },
    "percentMarketplaceFee": {
      "label": "Marketplace fee on selling price",
      "type": "percent",
      "required": true,
      "default": 13.25
    },
    "targetType": {
      "label": "Profit target",
      "type": "select",
      "required": true,
      "default": "margin"
    },
    "targetValue": {
      "label": "Target value",
      "type": "number",
      "required": true,
      "default": 20
    }
  },
  "inputs": [
    {
      "id": "itemCost",
      "label": "Item cost",
      "type": "money",
      "required": true,
      "defaultValue": 40,
      "min": 0,
      "step": 0.01
    },
    {
      "id": "otherVariableCosts",
      "label": "Shipping and other per-sale costs",
      "type": "money",
      "required": true,
      "defaultValue": 10,
      "min": 0,
      "step": 0.01
    },
    {
      "id": "fixedMarketplaceFee",
      "label": "Fixed marketplace fee",
      "type": "money",
      "required": true,
      "defaultValue": 0.3,
      "min": 0,
      "step": 0.01
    },
    {
      "id": "percentMarketplaceFee",
      "label": "Marketplace fee on selling price",
      "type": "percent",
      "required": true,
      "defaultValue": 13.25,
      "min": 0,
      "max": 99.99,
      "step": 0.01
    },
    {
      "id": "targetType",
      "label": "Profit target",
      "type": "select",
      "required": true,
      "defaultValue": "margin",
      "options": [
        {
          "label": "Profit dollars",
          "value": "dollars"
        },
        {
          "label": "Net profit margin on price",
          "value": "margin"
        },
        {
          "label": "Markup on item + variable costs",
          "value": "markup"
        }
      ]
    },
    {
      "id": "targetValue",
      "label": "Target value",
      "type": "number",
      "required": true,
      "defaultValue": 20,
      "step": 0.01,
      "help": "Dollars for profit target; percent for margin or markup."
    }
  ],
  "outputs": [
    {
      "id": "requiredSellingPrice",
      "label": "Required selling price",
      "format": "currency",
      "primary": true
    },
    {
      "id": "netProfit",
      "label": "Net profit after entered costs",
      "format": "currency"
    },
    {
      "id": "netMargin",
      "label": "Net profit margin",
      "format": "percent",
      "digits": 6
    },
    {
      "id": "markup",
      "label": "Markup on item + variable costs",
      "format": "percent",
      "digits": 6
    },
    {
      "id": "marketplaceFees",
      "label": "Marketplace fees",
      "format": "currency"
    },
    {
      "id": "breakEvenPrice",
      "label": "Break-even selling price",
      "format": "currency"
    }
  ],
  "formula": {
    "expression": "price − percentage fee − fixed fee − costs = target profit"
  },
  "examples": [
    {
      "label": "Reproducible default-input example (not a personal recommendation)",
      "inputs": {
        "itemCost": 40,
        "otherVariableCosts": 10,
        "fixedMarketplaceFee": 0.3,
        "percentMarketplaceFee": 13.25,
        "targetType": "margin",
        "targetValue": 20
      }
    }
  ],
  "sources": []
}