{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://askcalculators.com/calculator/selling-price-calculator/schema.json",
  "title": "Selling Price Calculator inputs",
  "description": "Calculate the marketplace selling price required for a target dollar profit, profit margin, or markup after fees and costs.",
  "type": "object",
  "properties": {
    "itemCost": {
      "title": "Item cost",
      "type": "number",
      "default": 40,
      "minimum": 0,
      "x-step": 0.01,
      "x-unit": "currency"
    },
    "otherVariableCosts": {
      "title": "Shipping and other per-sale costs",
      "type": "number",
      "default": 10,
      "minimum": 0,
      "x-step": 0.01,
      "x-unit": "currency"
    },
    "fixedMarketplaceFee": {
      "title": "Fixed marketplace fee",
      "type": "number",
      "default": 0.3,
      "minimum": 0,
      "x-step": 0.01,
      "x-unit": "currency"
    },
    "percentMarketplaceFee": {
      "title": "Marketplace fee on selling price",
      "type": "number",
      "default": 13.25,
      "minimum": 0,
      "maximum": 99.99,
      "x-step": 0.01,
      "x-unit": "percent"
    },
    "targetType": {
      "title": "Profit target",
      "type": "string",
      "default": "margin",
      "enum": [
        "dollars",
        "margin",
        "markup"
      ],
      "x-optionLabels": {
        "dollars": "Profit dollars",
        "margin": "Net profit margin on price",
        "markup": "Markup on item + variable costs"
      }
    },
    "targetValue": {
      "title": "Target value",
      "type": "number",
      "description": "Dollars for profit target; percent for margin or markup.",
      "default": 20,
      "x-step": 0.01
    }
  },
  "required": [
    "itemCost",
    "otherVariableCosts",
    "fixedMarketplaceFee",
    "percentMarketplaceFee",
    "targetType",
    "targetValue"
  ],
  "additionalProperties": false,
  "x-askcalculators": {
    "version": "1.0.0",
    "calculatorUrl": "https://askcalculators.com/calculator/selling-price-calculator/",
    "queryExample": "https://askcalculators.com/calculator/selling-price-calculator/?itemCost=40&otherVariableCosts=10&fixedMarketplaceFee=0.3&percentMarketplaceFee=13.25&targetType=margin&targetValue=20",
    "migrationStatus": "new",
    "reviewStatus": "pending",
    "pageStatus": "live",
    "workStatus": "pending",
    "formula": {
      "expression": "price − percentage fee − fixed fee − costs = target profit"
    },
    "quality": {
      "availability": "live",
      "technicalReviewRecord": "/reviews/selling-price-calculator.json",
      "qualifiedReview": "pending",
      "qualifiedReviewer": null,
      "qualifiedReviewDate": null,
      "formulaVersion": "1.0.0",
      "referenceCoverage": "references-pending",
      "releaseTestScope": "Catalog and regression checks are not a professional formula audit; consult release evidence.",
      "historicalMetadataDate": "2026-09-01",
      "historicalMetadataNotice": "The imported date is not evidence of a completed human review."
    },
    "outputs": {
      "requiredSellingPrice": {
        "title": "Required selling price",
        "type": "number",
        "x-format": "currency",
        "x-primary": true
      },
      "netProfit": {
        "title": "Net profit after entered costs",
        "type": "number",
        "x-format": "currency"
      },
      "netMargin": {
        "title": "Net profit margin",
        "type": "number",
        "x-format": "percent",
        "x-digits": 6
      },
      "markup": {
        "title": "Markup on item + variable costs",
        "type": "number",
        "x-format": "percent",
        "x-digits": 6
      },
      "marketplaceFees": {
        "title": "Marketplace fees",
        "type": "number",
        "x-format": "currency"
      },
      "breakEvenPrice": {
        "title": "Break-even selling price",
        "type": "number",
        "x-format": "currency"
      }
    }
  }
}