{
  "id": "v20-ie-ltv",
  "version": "20.16.0",
  "name": "Customer Lifetime Value Calculator — Ireland",
  "shortName": "Customer Lifetime Value",
  "description": "Distinguish the common contribution/churn shortcut from a finite, explicitly discounted customer-retention scenario. EUR planning view; stated limitations apply.",
  "category": "Finance",
  "categorySlug": "finance",
  "keywords": [
    "ltv",
    "ie",
    "business-finance",
    "business-metrics"
  ],
  "status": "live",
  "workStatus": "pending",
  "reviewStatus": "pending",
  "migrationStatus": "new",
  "engine": "native",
  "creator": null,
  "reviewer": null,
  "quality": {
    "availability": "live",
    "technicalReviewRecord": "/reviews/v20-ie-ltv.json",
    "qualifiedReview": "pending",
    "qualifiedReviewer": null,
    "qualifiedReviewDate": null,
    "formulaVersion": "20.16.0",
    "referenceCoverage": "references-listed",
    "releaseTestScope": "Catalog and regression checks are not a professional formula audit; consult release evidence.",
    "historicalMetadataDate": "",
    "historicalMetadataNotice": "The imported date is not evidence of a completed human review."
  },
  "notice": "Illustrative defaults are not local quotes or verified legal rules. Dated reference components and user-entered assumptions are explicitly distinguished. Professional review is pending.",
  "urls": {
    "page": "/ie/ltv/",
    "definition": "/ie/ltv/definition.json",
    "schema": "/ie/ltv/schema.json",
    "llms": "/ie/ltv/llms.txt",
    "legacyDefinition": "/ie/ltv/definition.json"
  },
  "queryExample": "https://askcalculators.com/ie/ltv/?monthlyRevenue=100&grossMargin=80&monthlyChurn=3&monthlyDiscount=1&months=60",
  "queryParameters": {
    "monthlyRevenue": {
      "label": "Monthly revenue per active customer",
      "type": "money",
      "required": true,
      "default": 100
    },
    "grossMargin": {
      "label": "Contribution gross margin",
      "type": "percent",
      "required": true,
      "default": 80
    },
    "monthlyChurn": {
      "label": "Monthly logo churn probability",
      "type": "percent",
      "required": true,
      "default": 3
    },
    "monthlyDiscount": {
      "label": "Monthly discount rate",
      "type": "percent",
      "required": true,
      "default": 1
    },
    "months": {
      "label": "Finite projection horizon, months",
      "type": "number",
      "required": true,
      "default": 60
    }
  },
  "inputs": [
    {
      "id": "monthlyRevenue",
      "label": "Monthly revenue per active customer",
      "type": "money",
      "defaultValue": 100,
      "required": true,
      "min": 0,
      "max": 1000000000000,
      "step": 0.01,
      "prefix": "EUR",
      "help": "Illustrative starting value; replace with your own evidence."
    },
    {
      "id": "grossMargin",
      "label": "Contribution gross margin",
      "type": "percent",
      "defaultValue": 80,
      "required": true,
      "min": 0,
      "max": 100,
      "step": 0.1,
      "help": "Illustrative starting value; replace with your own evidence."
    },
    {
      "id": "monthlyChurn",
      "label": "Monthly logo churn probability",
      "type": "percent",
      "defaultValue": 3,
      "required": true,
      "min": 0,
      "max": 100,
      "step": 0.1,
      "help": "Illustrative starting value; replace with your own evidence."
    },
    {
      "id": "monthlyDiscount",
      "label": "Monthly discount rate",
      "type": "percent",
      "defaultValue": 1,
      "required": true,
      "min": 0,
      "max": 50,
      "step": 0.1,
      "help": "Illustrative starting value; replace with your own evidence."
    },
    {
      "id": "months",
      "label": "Finite projection horizon, months",
      "type": "number",
      "defaultValue": 60,
      "required": true,
      "min": 1,
      "max": 1200,
      "step": 1,
      "help": "Illustrative starting value; replace with your own evidence."
    }
  ],
  "outputs": [
    {
      "id": "monthlyContribution",
      "label": "Monthly contribution per retained customer",
      "format": "currency",
      "digits": 2,
      "currency": "EUR"
    },
    {
      "id": "steadyLtv",
      "label": "Undiscounted infinite-horizon contribution LTV",
      "format": "currency",
      "digits": 2,
      "currency": "EUR"
    },
    {
      "id": "discountedLtv",
      "label": "Finite-horizon discounted contribution LTV",
      "format": "currency",
      "digits": 2,
      "primary": true,
      "currency": "EUR"
    }
  ],
  "formula": {
    "expression": "finite LTV = sum from month 1 to horizon of contribution × (1 − churn)^(month − 1)/(1 + monthly discount)^month.",
    "note": "Inputs are converted to canonical units before evaluating this stated formula."
  },
  "examples": [
    {
      "label": "Illustrative defaults; required verification checks remain unconfirmed",
      "inputs": {
        "unitSystem": "metric",
        "monthlyRevenue": 100,
        "grossMargin": 80,
        "monthlyChurn": 3,
        "monthlyDiscount": 1,
        "months": 60
      }
    }
  ],
  "sources": [
    {
      "label": "Stripe customer lifetime value",
      "url": "https://stripe.com/resources/more/customer-lifetime-value"
    },
    {
      "label": "Stripe customer churn methodology",
      "url": "https://stripe.com/resources/more/churn-management-101-a-tactical-guide-for-businesses"
    }
  ],
  "publicSlug": "ltv",
  "namespace": "ie",
  "countries": [
    "us",
    "ca",
    "uk",
    "ie"
  ]
}