What this calculator does
Find the list price needed to offer a planned markdown while preserving a target gross margin.
How it works
The calculator evaluates selling price = cost ÷ (1 − margin); list price = selling price ÷ (1 − markdown). Inputs are checked before calculation, and invalid values such as zero denominators or out-of-range selections produce a clear error instead of a misleading result.
Input query strings and outputs
Use an input name in this page’s URL as ?name=value, and join additional inputs with &. Portable shared links may instead use the compact ?ac= state parameter.
Input query strings
3-
?cost=Product or service costMoney · Required · Default: 10
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?targetGrossMargin=Target gross marginPercentage · Required · Default: 75
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?markdownPercent=Planned markdown from list pricePercentage · Required · Default: 20
Outputs
5-
requiredListPriceRequired list priceCurrency · Primary output
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sellingPriceAfterMarkdownSelling price after markdownCurrency
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markdownAmountMarkdown amountCurrency
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grossProfitGross profitCurrency
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markupOnCostMarkup on costPercentage
Inputs and results
The inputs are Product or service cost, Target gross margin, Planned markdown from list price. Results include Required list price, Selling price after markdown, Markdown amount, Gross profit, Markup on cost.